Actionable Insights to Stay Competitive and Enhance Customer Experience. 

5x5 Retail Report

The Competitor IQ’s 5x5 Retail Report empowers your team to adapt to a rapidly changing retail landscape. 

Why Download This Report 


The Competitor IQ 5x5 Retail Report is a first-of-its-kind competitive field study for retail leadership. It not only ranks brands but also highlights where customer experience can be enhanced, giving you the opportunities that will keep you at the top of your game. The report has also been created from real-world continuous experience evaluations and scorecard data. 

Having critical competitive intelligence: 


  • Reduces the guesswork among teams and provides data-driven insights; 

  • Helps teams identify how competitors are performing at the floor level; 

  • Provides insights into which behaviors drive advocacy, where brands can improve, and what creates a better and more seamless customer experience; 

  • Supports retail leadership in making better and more informed strategic decisions.

What’s Inside? 

  • Fashion Retail Case Studies: The report benchmarks the retail fashion brand UNTUCKit against competitors like Peter Millar and Bonobos, and compares critical factors like first impressions, level of service, loyalty-building moments, and how interactions impact customer advocacy. 

  • Gap Assessments: Identification of improvement areas such as the low use of technology and loyalty, which both drive retention when implemented the right way. 

  • Actionable Advice: Includes actionable next steps based on the insights captured to help retail brands proactively address issues and leverage opportunities. 

  • Tailored Approach: The report has been tailored to emphasize metrics relevant to UNTUCKit and provides a direction to becoming more profitable and competitive.

Looking for ways to strategically benchmark your brand against your retail competitors?  

Find out more by downloading the Competitor IQ 5x5 Retail Report.