Insights
Stay informed and connected with what’s happening at Competitor IQ.
Welcome to our Insights Hub, where you can access our official company news and professional perspectives on trends and topics impacting our industry in one location.
How Real-World Journey Testing Drives Omnichannel Success in Retail
Explore the impact of omnichannel retail trends on Gen Z and beyond. Learn how holistic journey assessments and competitive benchmarking can increase sales conversions by 15–20% while optimizing your digital and human interactions.
Customer Journey Intelligence: The Secret to Cross-Functional Alignment in Retail
Learn how retail leaders use customer experience benchmarking to drive cross-functional alignment. This guide explores how data-driven journey insights reduce internal friction, improve employee retention, and boost conversion and revenue growth.
Why Near-Time Feedback is Critical for Top-Performing Retailers
Discover why top-performing retailers prioritize continuous experience evaluations and near-time feedback. Gain a strategic edge by uncovering market trends, pricing shifts, and competitor promotions as they happen.
Competitor IQ – A Division of DALBAR Inc. Reveals Consumer Trends in Beauty and Fast-Casual Dining
Competitor IQ – A Division of DALBAR Inc., a leading provider of innovative data intelligence solutions (www.ciqdata.com), today released findings from two micro studies, revealing surprising insights that challenge conventional wisdom in beauty retail and fast-casual dining. These reports offer important insights for businesses looking to align with changing customer expectations.
Mystery Shops Uncover Hidden Trends in Mortgage Market and Consumer Finance
Competitor IQ – A Division of DALBAR Inc., a leading provider of innovative data intelligence solutions (www.ciqdata.com), today released findings that shed light on the intricacies of the mortgage market and consumer financial habits. Through our proprietary mystery shopping methodology, we uncovered data that goes beyond surface-level statistics, providing a deeper understanding of market dynamics.
Competitor IQ Welcomes Steve Worthy as Head of Growth to Spearhead Expansion Plans
Competitor IQ is thrilled to announce the appointment of Steve Worthy as Head of Growth tasked with driving the company's expansion plan.
Announcing: Competitor IQ - A Division of DALBAR Inc.
DALBAR Inc. (Canada), a leading provider of data intelligence solutions in Canada for over 30 years, is thrilled to announce its rebranding to Competitor IQ – A Division of DALBAR Inc. as part of its strategic initiative to expand its services from Canada to include the United States and international markets.