Insights
Stay informed and connected with what’s happening at Competitor IQ.
Welcome to our Insights Hub, where you can access our official company news and professional perspectives on trends and topics impacting our industry in one location.
How Human Intelligence Delivers a Competitive Edge in Retail Data
Discover the pros and cons of data democratization, and why human intelligence is the universal data key that unifies fragmented views.
Check the Stitching: Is Your Omnichannel Talking to Each Other?
Find out what makes your customers tick through omnichannel retail. Like any other relationship, it comes from listening to them at every step.
Striking a Balance Between Retail Security and A Better Customer Experience
Trying to balance retail security and frictionless customer experience? Find out what customers say they want, and what you should do about it.
Why Locking Up Merchandise isn’t Working: Revamping your Loss Prevention Strategy
Is your Loss Prevention strategy hurting your sales? Discover why locking up merchandise is damaging consumer trust and why they’re shopping elsewhere.
Introducing Competitor IQ’s Trusty Sidekick, Tippy
Introducing Competitor IQ’s Trusty Sidekick, Tippy. Serving Up Fresh Competitive Intelligence Insights to You Weekly.
New logo. Same level of commitment.
New logo. Same level of commitment. We’re evolving to serve you better
Breaking the Silos: Why Unified Commerce is a Solid Strategy for the Modern Journey
It’s time to move beyond omnichannel silos. Discover why a “single brain” for inventory and data is the only way to survive the 2026 retail margin squeeze.
New Study Reveals Retail Security Measures Are Driving Customers Away
Retail theft is rising—but how customers feel about security may matter just as much as shrink.
The 2026 Retail Security & Loss Prevention Study reveals how today’s shoppers view theft, safety, and in-store security—and where retailers risk losing trust, convenience, and sales. Based on direct customer feedback, the study uncovers a critical balancing act: visible security measures can improve perceptions of safety, but excessive friction—such as locked merchandise and store closures—can actively damage the shopping experience and lead to abandoned purchases.
As theft increasingly impacts frontline operations, this research highlights what customers actually support, which security tactics quietly erode loyalty, and how retailers can protect assets without pushing shoppers away. The result is a practical, data-driven roadmap for loss prevention strategies that align security, customer confidence, and revenue protection.
Essential reading for retail leaders navigating the intersection of shrink, safety, and customer experience.
Revenue Over Vanity: Why You Shouldn’t Believe Your Net Promoter Score
Don’t rely on your rearview mirror to drive into a storm. Learn why competitive win rates and real-time shopper data help you to de-risk in 2026.
Prioritizing Your Customers with Retail AI: The Outcomes-First Approach
Choose the best AI model for retail by answering these outcomes-first tech questions.